About Dale (Resume')
My "About" page is in a resume format because you are hiring me. You're not hiring a huge company you're hiring Dale Woodfin. I can't think of a better way to evaluate my qualifications for your unique project or opportunity than to review my resume'.
Over 25 years of marketing, management, creative and sales experience.
Marketing, management, creative, web development and sales experience
As an organized and creative professional, I offer a unique set of marketing, design, sales and management skills well suited for many positions within the field of marketing. With my wide range of experience I add a qualified and creative perspective to positions that are focused on client contact, production and management.
BACKGROUND
Marketing
I have over 10 years’ of experience working with brand design, marketing plan development, campaign management, web development, digital and print production, research reports, online marketing (SEO & SEM management) and offline marketing (media placement, traditional channels and grassroots), video and photography production and event coordination for a diverse variety of organizations and clients as the owner of a marketing firm, as an individual consultant and employee.
Sales and Sales Management
I have more than 10 years’ experience as a sales representative and sales manager of commercial printing products for mid-sized to large accounts (10,000 to 600,000 yr/ea) for total annual sales revenue averaging approximately 1.2 Million during a given period.
Management and Research
I have approximately 15 years’ management experience. 10 of these years were accumulated as the owner of a small marketing firm and about 5 years as production or sales manager of mid-sized printing facilities. I also spent 2-1/2 years as an underwriting and group rate analyst in the healthcare management industry.
SKILLS
Activities
Marketing planning
Campaign development and management
Media placement and management
Marketing platform evaluation
Marketing channel evaluation
Brand development and management
Logo and graphic design
Creative and technical copy writing
Web design
Print management
Creative asset management
Online and Offline marketing management
Social media proficient
Multimedia development - concept, storyboard and production
Photo shoot management
Event planning and coordinating
Fine art - photography, digital and acrylic
Software
ESP (Email Service Provider) – Contactology white label reseller, Constant Contact, Campaigner, Emma (I am easily adapted to all marketing email platforms)
Ecommerce Platforms – Volusion custom design and management, Big Commerce
Adobe Creative Suite 5 -Illustrator (Design), Photoshop (Photo manipulation/not design), InDesign, Dreamweaver (Edit HTML from template or 3rd party scripts)
Microsoft Office Pro -Word, Excel, PowerPoint, Outlook
Salesforce, ACT or other CRM open source like Suger vTiger - proficient
Hub Spot proficient (Easily adaptable to marketing software platforms like Marketo etc.)
Protools familiar
Garage Band – proficient for audio and music recordings (Similar to Protools – somewhat familiar)
WHM and Cpanel Webserver and Hosting
MySQL Database Familiarity
Google, AdWords, analytics intermediate to proficient – beginning Webmaster and anaylitics certification.
Drip marketing software – Hatch Buck (easily adaptable to marketing drip marketing or contact workflow platforms)
Web Development
Program Languages: HTML, CSS, 3rd party script integrations: Java, J-Query, PHP
Responsive web design and template integration with plugins and scripts
WordPress administration proficient and ability to manipulate some custom elements or outsource major custom design management
CAREER HISTORY
Current
Freelance 2015 to present - I am currently providing freelance services as a marketing consultant, print provider and web and graphics designer. As a volunteer, I am also the acting marketing chairperson for the National Cornbread Festival (NCF) as a volunteer service to the community of South Pittsburg, TN. NCF operates as a 501C3 using its revenue in support of civic, athlete and other community causes.
Career History
Crigital Media, Inc., Mt. Juliet TN – Owner/Marketing Manager - 10 years ending in 2015
Parris Printing Company, Nashville, TN – Sales Representative – ending 2006
Kensho, Inc., Nashville, TN – Director of Sales – ending 2003
Brandau Craig Dickerson, TN, KY, OH, IL – Territory Sales – ending 2001
Health Net, Nashville, TN – Underwriter – ending 1999
PrintCo, Nashville, TN – Owner/Manager – ending1996
Parris Printing, Nashville, TN – Sales Representative – ending 1995
Franklin Graphics, Nashville, TN – Sales Representative – ending 1993
Savannah Printing, Savannah, GA – Manager – ending 1989
Kenrow Printing, Hustler Publishing, South Pittsburg TN – Family Business - ending 1982
Education
College
McKenzie College 1 year
Chattanooga State Community College 1 year
Continuing Education
Google Analytics Certified (Status studying to take certification test 7/20/17)
Other
Volunteerism
Marion County Arts Council
Board of Directors – (2017 - currently organizing community and county leaders)
TN Heartwood – Preserving forests – Board of Directors
Heartwood Music Festival (Annual Event in Tennessee)
http://www.tennesseeheartwood.org/
The National Cornbread Festival – Marketing Chairperson
http://nationalcornbread.com/
TN State Parks – Trail work and maintenance
http://tnstateparks.com/parks/activities/south-cumberland-swimming
https://www.facebook.com/SouthCumberlandStatePark
Hobbies
Hiking, kayaking, fine art, poetry and songwriting